Obligatory fuzzy pack shot
Much as Jif became Cif and Oil of Ulay became Oil of Olay - the moisturiser preferred by matadors - Dime has become Daim. In many ways the Dairy Milk with Daim bar is similar to the Wonka Millionaires Shortbread, but the chocolate is not as sweet. Apparently the Daim bit is 'almond caramel pieces' and it is these that make savouring the bar not a great experience; sucking the chocolate off leaves hard pieces that seem even harder when bare.
Much as I would like to finish with the punning 'there is nothing like a Daim', I'd probably have preferred Dairy Milk with Cif or Oil of Olay.
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